Google’s Top 3 SEO Ranking Factors: A Blog that talks about the top 3 ranking factors of the Google Algorithm

Top 3 SEO Ranking Factors

Introduction: Google’s Top 3 SEO Ranking Factors Explained

Google is the most popular search engine in the world, probably in the history of the world. It’s the quintessential portal to the internet. Google also has a very clear, no-nonsense strategy for becoming THE search engine to give you the best results that should be easy for web users to find. Because of that, Google has acquired an extremely high status. 

Search engine rankings are the main money-driver for your business. If your website is not ranking on the first page then you are losing money. This blog looks at the 3 main search ranking factors that you should NEVER ignore.

They are:

1. Content

2. User Experience (UX)

3. Backlinks

This will help you improve your Google ranking. Get them right and your search traffic will increase.

Looking for What is SEO? Check out What is SEO? Why should I care about it?

Top 3 SEO ranking factors of the Google Algorithm

Google is the most popular search engine in the world. When someone does a search on Google, they are able to get answers to questions, find content to read, get directions, contact people and buy products. The algorithm that Google uses is called PageRank.

This section is about the most important and influential search engine ranking factors and what they mean for SEO professionals.

1. Content: Publish High-Quality Content

Good news! Google prefers to rank pages that provide exceptional content quality for their users.

Google’s Hummingbird update proved content is king. What do we mean by “high-quality” content? It is the kind of content that contains valuable material, links back to authority sites and drives qualified traffic.

Content is king. If you want your blog to get indexed quickly, focus on fresh content that is high in quality. That’s what people search for in Google, so create content that is useful, interesting and unique.

It should also respect Google’s guidelines for quality web content, which are: “original, un-duplicated content; useful content; clear writing style; proper grammar.”

Google wants people to be able to find the freshest information and the most relevant information.

Look at an example below.

SEO ranking factors

You can see above that the top results for the keyword term “on-page seo checklist” have been updated recently.

You can see above that the top results for the keyword term “on-page seo checklist” have been updated recently.

I recommend using long-form content for SEO purposes because Google will rank sites with long-form content higher than sites with short snippets of text.

Long-form content that is written in detail and takes its audience through a well-thought-out and cohesive storyline gets higher rankings than short and superficial content.

Keyword Targeting: this is the most important factor to consider when it comes to SEO. Before you start marketing your website online, start by ranking for keywords your potential clients are actually searching for.

2. User Experience(UX)

To succeed in the SERPs, you have to design a great user experience that’s in line with your SEO.

The goal of Google is to satisfy users’ needs. Whoever provides the best experience to the users, Google favors them. It’s as simple as that.

Make sure that your website has good user experience. Otherwise, it may be in the metaphorical trash.

User experience is extremely important because it meets users’ needs. When it comes to user experience, there are three important things that should be considered; 

  1. Mobile-friendly : Google has started favoring mobile-friendly websites. That means if you want to be listed higher in search results, it’s important that your site looks good on mobile devices, desktops, and tablets.
  2. Page speed : Page speed is a big issue.Slowing down your site load speed means that you’ll lose more traffic and ultimately make less money from it. Users hate slow-loading sites, and Google is very conscious of page speed, so you want to make sure your site loads as quickly as possible. PageSpeed Insights is a tool available to measure the average page speed of a website.
  3. Create a Secure Website (HTTPS) : Check the URL for the SSL version, if it’s still http, it’s a security issue, you must immediately convert to https. SSL (Secure Sockets Layer) encrypts all data between the browser and server to ensure privacy and integrity of information. In 2017, Google announced that Chrome will begin to mark sites that aren’t secured as “not secure” in the address bar.
  4. Site Architecture : It’s essential to have an effective site architecture. It is related to user experience and has a significant impact on your SEO. Not only do user-friendly site design help users find what they are looking for with better website navigation, but it can also help search engine crawlers find more pages on a website. Websites need to be designed so that they are easy to navigate and use. For example, it should take a user only three to four clicks to find any page on a website.

User experience is also affected by other factors like, the language you choose for your website, your keywords, the amount of content and many more. However, there are some basic things you can do to improve user experience, such as, having a well-designed website that is easy to navigate and load quickly. 

3. Backlinks

One of the strongest ranking factors in Google’s search algorithm is backlinks, or in other words- how many sites are linking to yours. 

Once you have quality backlinks on target domains that are relevant to your website targeting keywords related to your niche audience, it will surely help you increase your SEO performance. 

Most of the search engine optimization experts are of the opinion that even though Google has over 200 ranking factors to rank a web page, the topmost priority is to get more number of backlinks.

Remember that even though getting backlinks is an important factor in determining your page ranking across the search engine result pages (SERPs), at the end of the day- it won’t do any good for you if they are toxic or pointing towards bad neighborhoods…

There are two types of link building strategies: content and site map. A content strategy means giving away something of value for free in exchange for a return link, while the site map strategy focuses on publishing new, unique and valuable content on your own website and getting other sites to link to it.

To learn more checkout How to create backlinks .


Hopefully, by reading this blog, you can avoid some of the common SEO mistakes that companies make on a daily basis. Regardless of your industry, your website should always be built on the concept of Search Engine Optimization. By implementing these 3 ranking factors, you can ensure that your website is more likely to rank on the first page of Google, which means more traffic and more revenue. If you have any questions about this topic, please feel free to book a free consultation call with me anytime. I hope you enjoyed reading!

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