What is SEO? Why should I care about it?

What is SEO?

Introduction:

Nowadays businesses are taking digital marketing more seriously than ever before because their customers spend a lot more time online learning about the products and services and making decisions about purchases.

Digital marketing is vast, with so many disciplines and specialties. In the modern digital world it is crucial for companies to make sure that their websites are listed as high as possible on search engines. And SEO is the most common digital marketing strategy used by businesses out there.

Businesses consider SEO a free traffic generator because of its organic nature and probably the most valuable traffic because it converts better than most of their paid advertising campaigns.

Startups, small and medium businesses, enterprises, e-commerce businesses, affiliate marketers, course creators, and bloggers – everyone wants SEO traffic and specialists.

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results—which can be achieved by improving its relevance to certain keywords through on-page and off-page optimization.

SEO is a challenging topic to understand and every year, the rules keep changing. However, having a good grasp of SEO can help you a great deal. This blog will look at a few different aspects of SEO and help you understand how it work and how you can apply it to your business.

What is SEO?

What is SEO?

SEO is the act of boosting your website’s ranking on search engines so that more people will find it. It is a process that helps you get found by more potential customers on search engines.

Search engine optimization (SEO) is the process of getting traffic to your site from “natural” or “organic” search results on Google, Bing, Yahoo, and other search engines.

The SEO team at an organization or digital marketers uses various methods to achieve higher rankings in the natural or organic results for relevant searches. These methods include optimizing page titles, meta descriptions, page content, images used in the post or page, internal linking structure of site content and external links to other sites relevant to the business objectives.

Content optimization is a process of optimizing the content of a website to achieve better ranking in search engine results pages. 

How to get started with SEO?

Most people who want to learn SEO search about tricks and tactics. And they learn that they need to build backlinks, they need to do on-page SEO, and so on.

They don’t think deeply about why they are doing that. And after doing all the tactics would give them some results in the short term.

Sometimes these things would work and sometimes it wouldn’t. If you really want to learn and improve knowledge about SEO, then you need to think like a search engine. 

search engine

Imagine you are a search engine and you want to list all websites available on the internet. What will you do? You visit all the websites and make an index of it. But is it practically possible to do this manually? 

You will need to create a robot to do this task for you. Google does the same thing they built the crawler. The crawler is a robot that visits all the websites in the world. Crawler discovers new websites through links.

But just indexing all the websites isn’t solving your problem. According to the search query of your user you have to give relevant information to the user. So the crawler must collect more information from the website. Therefore the crawler collects title, description, and keywords.

You need to understand terms like meta-title, meta-description, and meta-keywords.

But what is meta ? According to Wikipedia, the definition of Meta is: “a set of data that describes and gives information about other data.”

Search engines like Google, Yahoo, Bing issues guidelines for webmasters to submit their content in the Search Console i.e. Webmaster Tools.

But now the real problem is how would you rank the websites for a particular search term? For this let us consider an example of a user search term “The best dentist in Mumbai”. The real problem is every dentist in Mumbai calls themselves the # 1. So to determine the quality the data has to be collected from the patients who visit the dentist. 

You know there are a lot of bloggers and social media users in Mumbai city. You can find out how many times a particular dentist is mentioned on social media. How many times bloggers link to the dentist website. If there is a dentist that has no links or no mentions, you can assume that this dentist is not popular. You can rank him last. So according to the popularity you will make a ranking. To know more about backlinks please refer to this article How to create backlinks.

What is SEO friendly URL?

SEO friendly URL

A SEO friendly URL is a URL that is easy for search engines to index and categorize. When you create a SEO friendly URL for your site, you’re helping search engines like Google and Bing to index and categorize your content and make your site easier for users and search engines to find.

What is on page SEO?

RELEVANCY is usually solved by on-page information: using the right content on the website with the right keywords.

Optimizing the on-page data and information is what we call on-page optimization.On-page SEO is the process of optimizing your web pages to be found in search engines. On page SEO is done with the web page itself, not with any external link building or social media marketing. 

There are many elements of on page SEO that are important, including the use of keywords, the optimization of the title tag, the meta description tag, the alt tag for images, the URL structure, the header tags, the page load speed, and many other elements.

What is off page SEO?

Off-page SEO is any action taken outside of your website to help search engines understand what your website is about. This includes the work done on other websites, like social media, your blog, and other forms of content. Off-page SEO is also sometimes referred to as “link building.” While on-page SEO focuses on the content on your pages, off-page SEO focuses on all the activity that is happening around your content. It takes into account the “link juice” that is passed to your pages through backlinks. The more sites that link to your pages, the easier it will be for search engines to find and rank your content. Not only does off-page SEO help search engines better understand what your website is about, it helps establish your online reputation, too. Off-page SEO is supposed to be done by the users, not webmasters.

Search engines will not be happy if someone goes out and builds backlinks to their websites by themselves.You cannot vote for yourself.

What is the main purpose of using keyword in SEO?

SEO has come a long way since its inception and with each passing year, it becomes increasingly difficult to achieve high rankings on search engines. This is because search engines like Google are constantly updating their algorithms to ensure that they provide users with the best possible search results while preventing websites that violate their policies from ranking well.

You may wonder: “why do I need to include keywords in my SEO?” Well, it is for your visitors. If your keyword is included in your SEO, it will be easier for people to find you on search engines. Keywords are also important for the search engine. If you include your keyword in your SEO, it can be easier for the search engine to find your site. Another important purpose of your keyword is that it may help you get traffic from search engines. This is why including your keyword in your SEO is important. Keyword research is also more important for Local SEO.

What are SEO tools?

There are a lot of SEO tools out there that you can use to increase your search rank. So if you are looking for a comprehensive list of SEO tools, you are in the right place. 

I have compiled a list of the top SEO tools that are currently available.

Keywords

Keyword Tools

Website Audit Tools

Text Tools

What are the skills required for SEO?

Research skills

There are many ways you can optimize your site. You have to research and identify the right ones like volume, competition, search terms, and other factors before you implement them.

After picking the keywords, you also need to understand how your competitors rank for the keywords and what you need to overtake them to achieve the top position at the search results. While doing so, you should also learn to use different tools to help you with keyword research and competition research like SEMRush, Ahrefs, Moz and so on.

Audit skills

SEO Audit

If you are working for or on an existing website, trying to improve its SEO performance, your audit skills will come in handy.

You also need to do a “keyword research” audit to find out who is currently ranking for your chosen keywords and how well they are doing it then you can plan your SEO strategy to overtake them.

Analytical skills

You need to know how much traffic you are getting from Google and other search engines, how that traffic is performing, which keywords are sending you the traffic, and so on to decide your SEO campaign performance.

Is the keyword is generating you sales or helping you in generating revenue, or is it just drives you traffic?

You need to know it so that you can decide how much effort to put to rank for that keyword.

You can Analyze the Competition with Website Auditing Tools. You should know how to use Google Analytics to find the relevant data and interpret it to tell you about the performance. 

Google Analytics is a web analytics service that helps website owners understand their website traffic and improve their digital marketing strategies.

Google Analytics is a free, powerful analytics tool that helps you understand your customers. It can help you understand what they’re doing on your website, how they’re discovering you, where they go once they arrive, the devices they use to browse your site and much more. Google Analytics is an incredible asset for any website owner to take advantage of.

The Google Search Console provides an extensive list of data fields to help you analyze the search traffic for any website.

Website auditing tools such as SEMrush and SpyFu provide an in-depth analysis of the competition. With the use of website auditing tools such as SEMrush and SpyFu, you can get a detailed breakdown of your competition. This includes an in-depth analysis on not only their SEO and social media presence but also the number and quality of backlinks they have. All this information can be used to find ways to beat them in search engine ranking and social media shares.

These tools enable you to get a feel for what keywords your competitors are targeting. You can also find out which keywords they rank well in Google, which ones they are using in their ad copy.

Technical skills

If you want to improve the load speed of your website, you need to know about image compression and optimization.

You need to learn a bit of WordPress, how to place the tracking codes and installation of Facebook pixels.

Reporting skills

On a weekly, monthly, quarterly and annual basis, you should find out how much organic traffic you are receiving and how it performs.

You should measure and report to your boss and team members about all aspects of your SEO campaign, whether it’s rankings, organic traffic, revenue, and everything else.

You also need to track the performance of individual keywords, the traffic from those keywords, and the site’s overall performance.

Communication skills

You must constantly communicate with your content team about what they should be writing about, and why it’s important for your business. You must communicate with your boss about the needs of your SEO campaigns. You must stay on top of all the latest happenings in the SEO world. If you get stuck, you might ask your peers or other teams for suggestions and solutions.

Outreaching and Networking Skills

You must connect and network with other marketers like you, digital marketing experts, influencers in related fields, and people who live in your target location.

You’ll also want to get involved with other local marketing experts in your area for networking / brainstorming sessions, case studies, and other ways for link building opportunities.

Writing skills

If you really want to get good at writing, there is no other subject that is more important than writing. It is without doubt the most critical skill you can learn if you want to achieve great success in the future.

Conclusion: 

There is no doubt that SEO matters in today’s world because it’s a powerful way to reach your target audience through organic search engine rankings! 

The world of SEO can sometimes be a little tricky to navigate. There are many different theories and “best practices” that people swear by, and it can be hard to know who or what to believe. Luckily, there are some clear fundamentals that you need to understand in order to get the most out of your SEO efforts.

The important thing for you is what you want your SEO strategy to accomplish. Is your goal primarily for traffic-generation? For conversions? Both? The more clear you are about this, the easier it will be for you to set up an effective campaign and get satisfactory results. Understanding how to perform SEO on your website is a vital skill for anyone who wants to rank higher in search results.

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